Blazing Bagels
Brand Collateral, Packaging, Campaign & Merch Design
Blazing Bagels was a beloved Pacific Northwest bagel chain with deep Seattle roots and a brand personality to match — bold, playful, and unapologetically local. The work spans a wide range of touchpoints across print, packaging, digital, and merch, all built to live within an established brand world while pushing it forward.
Across every piece, no matter how small the touchpount, the goal was the same — make it feel like Blazing Bagels.
Scope: Menu Design · Packaging & Label Design · Seasonal Campaign Design · Social Media Campaign · Copywriting · Illustration Direction · Merch Design · Large Format Print
Copy for a printed napkin design
On the other hand…No really clean your other hand.
Don’t be a Lenny Lipschitz, wipe your mouth!
Too big of a job for this napkin? Go hose down!
Eat the bagel, clean your face!
You kiss your mother with that mouth?
Wipe that schmear smile off your face!
Copy for printed coffee sleeves
If your cup is too hot too handle, use protection!
Let’s be late to (insert important event) together!
If you’re reading this, the coffee has kicked in!
Warning: Our coffee is like a love affair, hot & steamy.
